Alexandria Keys’s Marketing Blog - BA223

Social Listening - Black Rifle Coffee Company - BRCC For this week's blog assignment I chose Black Rifle Coffee Company , a veteran owned business who specializes in coffee beans. This company piqued my interest not only for the love of sipping coffee throughout the day but more importantly their promise to employ and support men and women veterans who share the same passion for the country they have or are serving in.  To sum up their value proposition it would read: A veteran owned business crafting high-quality coffee for men and women who share in military values, whilst supporting veterans, law enforcement, and first responders not only through their coffee business but on social media, blogs, a lifestyle magazine and a podcast. Their competitive advantage comes out of employing the new rules of business and utilizing many forms of social media to reach multiple audiences as listed above. Delving deeper into BRCC ’s Instagram they often post funny coffee videos, the history

Marking in the News - Visit Oslo - Is it Even a City? Scrolling through NPR I came across a short one minute audio clip of a reporter playing sound bites from Oslo’s unconventional tourist commercial. Oslo, the capital of Norway, recently released a video on their website in an attempt to bring in more tourists. Unlike most videos that upsell a product, their advertisement focuses on downplaying the city. However, by doing so it showcased what a wonderful vacation Oslo could provide. Like the reporter, I found Oslo’s deadpan of a video questioning whether it was a city or not a brilliant marketing ploy. I was intrigued by Oslo‘s unique approach to marketing and from what I read it may have paid off.  On the VisitOslo website near the middle, the video plays at 1 minute and 46 seconds long following a 31 year old man who goes around the city pointing out reasons why people “wouldn't” come visit. He opens with the line “I wouldn’t come here to be honest. Oslo is just not…I mean i